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Uma ThurmanUma Thurman to promote Virgin MediaLONDON - Uma Thurman is the new mascot of Virgin Media after she signed a $36 million deal to promote the company. Thurman joins Kate Moss and Pamela Anderson in the list of beauties roped in by Virgin to promote its products. Virgin Media was formed last year by the merger of Virgin Mobile and NTL. "We are thrilled that Uma will be helping us launch the most exciting and the biggest Virgin branded company in the world," said Virgin Media managing director James Kydd. Thurman will be extensively associated with NTL's £20 million campaign to rebrand itself as Virgin Media. The company will be offering "quadruple play" meaning that mobile phones and broadband as well as fixed-line phone and TV will be available from a single brand. Sir Richard Branson's Virgin Mobile decided to merge with NTL in order to consolidate their respective areas of business. Branson gave away his 72 percent stake in Virgin Mobile to acquire a 14 percent stake in the new company. Uma Thurman in St Barts
American beauty Uma Thurman has been spotted enjoying a holiday on the French West Indian island of St Barts. The actress was joined by her boyfriend Andre Balazs and the couple were snapped kissing and cuddling on the beach. Clearly only interested in spending time together, the pair appeared inseparable and very much in love. Thurman, who has two children from her marriage to Ethan Hawke, has been dating Balazs since 2004. The star of Pulp Fiction and Kill Bill did not let a broken wrist spoil her holiday, despite having to sunbathe with a plaster cast on her wrist. St Barts is proving to be a popular holiday hotspot among the stars, with Anthony Keidis (Red Hot Chilli Peppers), Steve Martin, Penelope Cruz and Catherine Zeta-Jones all enjoying trips to the island in recent months. The island is famous for its gorgeous beaches, with Saline, Gouvernor and Colombier among the most popular. UMA THURMAN IS NEW FACE OF VIRGIN Uma Thurman The star of Kill Bill follows in the steps of Kate MossHollywood actress Uma Thurman has just been signed by Telewest as the face of a new Virgin rebranding campaign. Expected to launch on February 14, Virgin Media will be a new company comprising Virgin Mobile, land-line, broadband and TV services. MD of Virgin Media marketing has said that beauty Uma Thurman is the "perfect fit" for the new campaign. The re-branding is expected to cost £20 million, but will push Virgin Media to be the largest Virgin-branded company in the world. Past Virgin Mobile advertisements have used top-name celebrities including Busta Rhymes, Christine Aguilera, Pamela Anderson and Kate Moss. Uma Thurman Signs $36 Million Contract With Virgin MediaUma Thurman has reportedly signed a $36 million deal to promote Virgin Media. Virgin Media is the company formed by the merger of Virgin Mobile and NTL. NTL merged with Richard Branson's Virgin Mobile last year which created the UK's first "quadruple play" media company. Under the deal, Branson swapped his controlling 72 per cent stake in the mobile group for a 14 per cent stake in the combined entity, which is listed across the Atlantic on the Nasdaq Stock Market. Thurman will follow in the footsteps of supermodel Kate Moss and actress Pamela Anderson, who have all appeared in advertisements for Virgin Mobile. According to reports, Virgin Media managing director James Kydd, "We are thrilled that Uma will be helping us launch the most exciting and the biggest Virgin branded company in the world." Uma Thurman to star in Virgin Media adsNTL has chosen Hollywood actress Uma Thurman to be the face of Virgin Media, as part of a £20m ad campaign to launch the newly re-branded company. NTL merged with Virgin Mobile last year in a £961m deal (NMA 08.11.06), and launched a quadruple play media group, offering TV, home telephone, broadband internet and mobile phone to its customers. Virgin has previously used celebrities Kate Moss and Pamela Anderson in its marketing campaigns. The company has launched...
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